Paulaner Wiesn Hell

We provided full photo production services for Paulaner, capturing their beer, Paulaner Hell, on the way to Oktoberfest in Munich, with shots taken at the iconic Hackerbrücke bridge. The images feature models in traditional Bavarian clothing, highlighting the lively and authentic festival atmosphere. The creative concept was developed by thjnk, with our team handling all aspects of production, from location scouting to final image delivery. The photos were tailored for out-of-home advertising, showcasing the spirit of Oktoberfest and Paulaner.