Tatyana McFadden

We supported the photo and video production for a Nike campaign featuring Tatyana McFadden, one of the most decorated Paralympic athletes. Shot in Switzerland, the campaign highlighted McFadden receiving her custom-built racing wheelchair, engineered by Sauber and OT FOXX. With 21 Paralympic medals and 20 World Championship titles, McFadden’s inspiring presence shines through in the campaign. The content emphasizes both her incredible determination and the innovative technology behind her performance, celebrating her as the fastest woman in the world.